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Gatorade is putting an end to its Tiger Woods Focus beverage but said it was not related to revelations about the golfer's private life.

"We decided several months ago to discontinue Gatorade Tiger Focus along with some other products to make room for our planned series of innovative products in 2010," the drink purveyor said in a statement to E! News.

Is this the start of Tiger Woods numerous endorsement deals from pulling back?

Nike, Gillette and Electronics Arts expressed support, while AT&T refused to comment.

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